Irish Whiskey Review West Cork Two Gingers the Dubliner
There's been a growing tendency in contempo years of targeting spirits straight to women. This is not a bad thing, as women are significant drivers in the spirits marketplace and have helped push some major spirit trends, but the risk of marketing spirits specifically to women is that while some women are happy drinking flavored vodkas and skinny cocktails, others are not. A growing percentage of women are much happier with a dram of skillful whiskey than something pink. Marketers likewise often overlook the fact that women, on par, take better palates then men and tin more readily access flavors in circuitous spirits as well as detect flaws and poor balance. Finally, when you market a product to one-half of the buying population, you run the risk of alienating or eliminating the other half of your potential customer base.
2 Gingers Irish gaelic Whiskeystarted as a modest independent company, contract distilled at the Kilbeggan Distillery in Republic of ireland. two Gingers aimed to be a contemporary alternative to the Jameson's and Bushmills of the globe targeted at women. It was a nice story: a small visitor making a family inspired product at the final independent distillery in Ireland. All that changed in 2011 when the Cooley Distillery/Kilbeggan Distilling Co. was purchased by Jim Beam. After the purchase there was a lot of speculation well-nigh what would happen to the brands that relied on Cooley for their contract distilling (including Michael Collins, who ended upwards suing Beam and 2 Gingers). In 2012 some of that speculation was laid to rest when Jim Beam purchased 2 Gingers, adding them to their growing portfolio of spirits.
ii Gingers Irish Whiskey (80 proof / 40% ABV, $xix.99) has an age statement of four years on the dorsum of the bottle. This mandatory aging in order to label a spirit "Irish gaelic whiskey" is three years, and and then two Gingers is just slightly past that. Four year old malt is considered to exist adequately young, and, depending on how it was distilled and anile, it tin take as long equally 10 years to actually reach the start of its prime. Gilded brown in colour, it'southward very probable that caramel color has been added to 2 Gingers so that it doesn't look young and pale. The nose on two Gingers is a nice combination of fruits with apple, pear, and lemon combining with apricot and peach. Behind that are some pleasant sugariness notes including caramel, vanilla, and honey, backed with a slight ginger spice. The entry for 2 Gingers is light and sweet featuring honey, caramel, malted barley, and green apple. Things transition apace in the midpalate where 2 Gingers picks upwardly some spice with black pepper, allspice, ginger, and a touch of eucalyptus. From there things get a petty tart and acidic with the green apple re-emerging and combining with sour lemon for a fairly acidic and hot stop. The finish is of medium length, dry, and a little hot. The acidity and rut at the end of ii Gingers is strongly out of balance and adequately unpleasant.
From a taste point of view, there'southward really nothing about two Gingers that would necessarily appeal directly to women. The spirit comes off immature and lacks the cohesion of Cooley's Kilbeggan, and has none of complexity nor flavor of Michael Collins. While the nose is squeamish and there are some interesting elements in the taste, the terminate isn't representative of the piece of work that tin exist done by the Kilbeggan Distilling Co. I've tasted a lot of products from that distillery, and 2 Gingers is by far the to the lowest degree artful and poorly crafted. One of my big gripes about 2 Gingers, aside from the highly acidic finish, is that it still claims on the back of the bottle to come up "from the last independent distillery in Ireland." While this may have been true at 2 Ginger'south launch, it isn't whatsoever more and needs to exist updated on the bottle.
I don't call back in that location'south anything wrong with trying to bring an Irish whiskey to market that will appeal to women, but information technology's got to exist done from the inside of the bottle out. With 2 Gingers, we have a mediocre spirit that's clearly likewise young, put in a pretty package, with a nice story backside it. While that kind of marketing may have worked in the by, imbibers are at present too savvy and too continued for it to sustain. A product like this should be backed by the quality that Kilbeggan Distilling Co. is known for, and which they are more than capable of delivering.
Source: https://www.drinkspirits.com/irish-whiskey/review-2-gingers-irish-whiskey/
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